Lead photographer and food stylist for the brand. Led the team responsible for producing all photo/video assets to support the brand's presence across social, paid media, retail display, on-pack, DTC, and Amazon storefronts. Developed styling method and guides for the brand's innovative flagship product. Directed and coordinated ongoing video content production to support paid and organic content. Worked closely with marketing teams to develop organic and paid content as well as developing feature recipes. On-set product stylist for celebrity-endorsed commercial shoot.