Worked directly with Founder and CEO to develop and evolve creative across multiple touchpoint including packaging, UI/UX, email marketing campaigns, new product launches, line extension ideation. Lead creative for organic and paid assets and managed teams for social, photo, and video. Lead creative direction, ideation, and production of all organic and paid content as well as product launch assets for use across social, email, and DTC. Developed unique SKU-specific landing pages, PDPs, and interaction features + worked with dev team to ensure proper deployment.