As part of ROAR's in-house creative team, led creative direction, ideation, and execution of assets across multiple channels and touch points including DTC, trade show, print, swag, paid media, organic content, product launches, OOH, campaign development, and copywriting. Developed ground-up redesign of DTC site with additional functionality and content surfacing. Led development and execution of creative to support yearlong Time Square OOH campaign. Scripted, conceptualized, and oversaw production of paid video campaign for OTT.