As Creative Director for Enact, I led the relaunch of its flagship product including an all new visual identity and reformulation. Alongside it's founders and other senior team members, I worked to develop its ground-up reformulation, build out new branding that could scale across future skus in the brand's roadmap, built out and guided the social team with new messaging, tone, and content guardrails, and created a full suite of deliverables to support the relaunch including influencer kits, swag, photo/video assets, copy, DTC assets, social posts, and paid media. Enact's relaunch has been a resounding success resulting in sell-through of its initial production run in record time and laying the groundwork for a second sku launch in Q2-26.