Led the refresh of in-store marketing materials, seasonal promotions, and digital assets deployed across apps, social, and web. Developed new OOH and custom physical location signage. Lead full redesign and modernization of all menu systems used across all locations. Created new high-end product photography assets for flagship food and beverage items. Built out library of updated assets using a blend of existing photography and AI to enhance and elevate brands core offering. Designed new team and retail apparel offerings. Interfaced directly with Founder and CMO to mold and bring the brand vision to life.